Sony seems pretty confident about sales of the PS5, according to a recent investor call. Sony's chief financial officer Hiroki Totoki was asked directly about the PS5's marketing strategy and the Xbox lag. He was specifically asked if he would give a pass mark to what PlayStation had done. The answer was pretty clear: sales will ultimately decide.
It is according to a Tweeter by Takashi Mochizuki of Bloomberg. “We consider things strategically, but we do our best,” says Totoki. “When it comes to success or failure, I would wait for PS5 sales to make this judgment.”
It may be just the way it is written, but in response to a question specific to Xbox, it reads like pretty spice.
The deployment of PS5 information by Sony has been fairly gradual, it's true. Microsoft has revealed what its console looks like and its specifications, and has committed to an exclusive major launch in Halo Infinite. Sony discussed the specifications and revealed what the The DualSense controller looks like, but we don't know yet what games it has planned for the first day, nor the console itself.
However, there is still a long way to go before its official release on “ 2020 holidays ”, which probably means October, November or December.
Has Sony been too slow to market the PS5?
It's fair to say that Sony's approach to bringing the PS5 to market has been slower than it was with the PS4, which was revealed in February 2013 and released in November 2013.
However, Sony is in a very different position from what it was in 2013, when it came out of the back of its least successful home console, the PS3. Sony is now undoubtedly at the forefront of the industry in terms of sales, and can afford to make decisions at its own pace.
In the end, whenever Sony is ready to talk about the PS5, everyone will watch. This is really not the case for the one who goes first wins. In fact, the more he lets Microsoft reveal its strategy for marketing the Xbox Series X, the better equipped it is to make decisions based on the player's response.
Via The Verge