Amazon started using video conferencing tools as a way to verify third-party sellers in its market
This decision comes following an increase in complaints from customers regarding accounts and fraudulent lists on the site, with many criminals peddling false treatment against coronaviruses.
The world's largest online retailer has also come under scrutiny from the market for its surveillance of counterfeit products and suppliers of allegedly dangerous products via Amazon, with major brands such as Nike and Apple avoiding selling on the site – and with Amazon Prime Day on the horizon, it's crucial to make sure its third-party seller platform is up to date.
The company added that the live verification process by videoconference is currently being tested in the United States, the United Kingdom, China and Japan. This implies that an Amazon official matches the documents that a seller provided during the request with the actual copies, in addition to using facial recognition technology to verify identities.
“This pilot allows us to connect one-on-one with potential sellers while making it even more difficult for fraudsters to hide,” said an Amazon statement.
Before the foreclosure, the company insisted on a live audit in face-to-face meetings between potential sellers and company executives.
The company says up to 1,000 potential vendors have completed the pilot program, which has so far used a combination of machine learning and human review.